Ludvika municipality has introduced a new graphic profile to attract more residents. The new logo has cost taxpayers 258,000 kronor. The total project has run to 430,000 kronor and is shared with energy company Hitachi.
Ann-Catrin Knudsen, business developer at Ludvika municipality, explains that the logo is meant to showcase the place. The new profile will appear on advertising pillars and profile products.
The entire effort aims to strengthen Ludvika's image as an international small town with global significance. The brand platform text emphasizes sustainable industrial growth and quality of life.
The launch takes place on 25 May at Hellsjöns kraftstation. The municipality covers 60 percent of the total costs.