The Vegas Golden Knights have announced Southern Nevada Toyota Dealers as their official away jersey patch partner. The Toyota patch will debut on the team's white away jerseys during their game against the Anaheim Ducks on February 1. This move strengthens a partnership that began in the team's inaugural season.
On January 28, the Vegas Golden Knights revealed a new chapter in their relationship with Toyota, designating Southern Nevada Toyota Dealers as the official away jersey patch partner. The patch will appear on the team's iconic white away jerseys, providing prominent exposure across Nevada, surrounding states, and global markets through various media channels.
Robby Findlay, President of the Southern Nevada Toyota Dealers Association, expressed enthusiasm about the collaboration. “From the very beginning, the Southern Nevada Toyota Dealers have been proud partners of the Vegas Golden Knights, sharing the same commitment to excellence, community, and winning together,” he said. “Seeing the Toyota brand on the Golden Knights jersey is a powerful symbol of how far this partnership has come. We’re incredibly excited about the future and what we’ll continue to build together—both on the ice and across Southern Nevada.”
John Penhollow, President of Business Operations for the Golden Knights, highlighted the significance of the upgrade. “We’re thrilled to elevate our partnership with Toyota in a way that reflects the scale and ambition of our organization,” he stated. “Featuring Toyota on our iconic white away jerseys brings this national partnership to life, with strong regional roots and meaningful exposure across Nevada and global markets. This marks an exciting new chapter in our renewed partnership and our shared commitment to growth and innovation.”
The partnership traces back to the 2017-2018 season, when Toyota first aligned with the expansion franchise. Toyota maintains its role as the Official Vehicle of Hockey in Las Vegas, emphasizing shared values of performance and excellence.
To mark the occasion, fans can add the official patch to their white jerseys for a $4 donation to the Vegas Golden Knights Foundation at The Arsenal at City National Arena from January 28 to February 28. Additionally, Toyota owners with Golden Knights license plates can redeem a special car wash package at WOW Carwash locations from January 28 to February 1. The patched away jerseys will be available for purchase at The Arsenal, The Armory at T-Mobile Arena, and online at Vegasteamstore.com.