Tea
The Shizuoka Prefectural Government has intensified efforts to regain its position as Japan's leading green tea producer after losing the top spot to Kagoshima Prefecture. Capitalizing on the global boom in matcha-powdered green tea, the region is shifting production from sencha, Japan's most commonly consumed green tea, to tencha, the raw leaves used for matcha, while also expanding organic tea cultivation. Long bolstered by its strong brand, Shizuoka now confronts several challenges in rebuilding its standing in the tea market.
Rapporté par l'IA
The East African Tea Trade Association has announced strengthening of the tea sector across Africa due to solid strategies. Chairman Abdi Kadir Hussein stated the sector has made important strides despite ongoing challenges. The annual meeting concluded on November 27 in Nairobi.