Rapper A$AP Rocky has been appointed as the latest brand ambassador for the French fashion house Chanel, as announced on November 29, 2025. The news coincides with the release of a short film directed by Michel Gondry, featuring Rocky alongside actress Margaret Qualley. The film serves as a teaser for Chanel's upcoming Métiers d'Art 2026 show.
Announcement Details
Chanel unveiled A$AP Rocky as its newest brand ambassador, highlighting his talent, curiosity, and creativity as aligning with the maison's vision. Artistic director Matthieu Blazy praised Rocky, stating: “Rocky is an incredible artist who puts his heart and soul into every project he’s involved in, in addition to being an incredible human being. Musician, actor, father, friend…he brings so much to the table and always delivers with kindness. We are thrilled to welcome him to Chanel and I’m thrilled to work together again.”
Rocky expressed enthusiasm for the collaboration, saying: “Matthieu’s imagination is pushing fashion forward. His designs feel both sensitive and strong, they’re grounded in reality but at the same time, always invite one to wonder. I’m so excited to see him at Chanel.”
The Short Film
Directed by Michel Gondry, known for Eternal Sunshine of the Spotless Mind, the three-minute surreal clip stars Rocky and Qualley as a couple starting a new chapter. It opens with them waking up in bed, followed by Qualley heading to a New York City subway while Rocky pursues her through Manhattan streets and a river swim, culminating in a proposal. Set to music by Le Motel, the silent visuals were released on November 30, 2025, and act as a teaser for Chanel’s Métiers d’Art 2026 show on December 2, 2025, at 8 p.m. ET.
Rocky reflected on working with Gondry: “All of my music videos that I direct derived some inspiration from one of his films. I plan on directing my own feature. I look up to people like him.” Fan reactions on social media included humorous nods to Rocky's partner Rihanna, with comments like “It takes a brave woman to get in bed with Rihanna’s husband.”
Recent Context
The appointment caps a notable year for Rocky, including his acquittal in a 2021 shooting trial in February 2025, the birth of his third child with Rihanna in September 2025, live performances, and roles in films like If I Had Legs I’d Kick You and Highest 2 Lowest.