Amazon ends internal ai leaderboard over token costs

Amazon has discontinued an employee-built AI leaderboard called Kirorank after concerns over rising costs and misuse emerged. The move follows similar actions at other major tech firms facing high AI expenses.

Amazon shut down Kirorank, a beta site that ranked employees by their AI usage. The tool had operated for only a few weeks before being removed. Company officials cited both soaring token costs and a practice called tokenmaxxing, where staff prompted AI for minor tasks to improve their rankings.

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A Starbucks employee manually counting store inventory after the company abandoned its AI tool.
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Starbucks abandons its ai inventory tool after nine months

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Starbucks has discontinued an AI-powered inventory tracking system in its North American stores. The tool, rolled out last September, lasted just nine months before the company reverted to manual counting methods.

Major Brazilian companies are distributing monthly artificial intelligence credits so employees can experiment with models like ChatGPT and Claude. The initiative aims to encourage useful tool creation and boost technology adoption in daily operations.

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Global tech giants are ramping up AI investments to record levels relative to operating cash flow, straining their finances. Jefferies analyst Chris Wood cautions that monetisation remains uncertain despite the spending boom. He warns the sector may mirror capital-intensive industries amid intensifying competition.

Some US companies are adopting China's DeepSeek AI models as expenses for Silicon Valley tools increase. The trend appears on corporate spending data from Ramp, though adoption remains limited compared with OpenAI and Anthropic.

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Meta is deploying software on US employees' work computers to monitor keystrokes, clicks, mouse movements, and screenshots in work apps for AI training data. Internal memos reveal no opt-out option, sparking employee discomfort, as the company invests billions in AI while cutting thousands of jobs.

OpenAI announced on March 24, 2026, that it is discontinuing its Sora AI video generation app and related API, redirecting efforts toward business tools and robotics research. The decision, first reported by The Wall Street Journal, also unravels a $1 billion partnership with Disney. Company executives cited a need to avoid distractions from core productivity applications.

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Meta has quietly finalized a large-scale agreement with Amazon Web Services to rent its AI infrastructure, moving away from owning chips and expanding its own data centers. The deal marks an unprecedented shift to relying on AWS's backbone for AI needs.

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