Amazon holds second Prime Day event on October 7-8, 2025
Amazon's Prime Big Deal Days, the retailer's second major sales event of 2025, kicked off on October 7 and runs through October 8, offering discounts for Prime members on gadgets, home devices, and more. Dubbed Prime Day part two, the two-day extravaganza features deals on items like Fire tablets, Kindles, and Wi-Fi routers. Shoppers can expect updates throughout the event as prices fluctuate.
Amazon launched its fall sales event, officially named Prime Big Deal Days, on October 7, 2025, providing Prime members with exclusive access to deep discounts across thousands of products. This marks the second Prime Day of the year, following the summer event, and serves as a precursor to holiday shopping. The sale emphasizes tech and home essentials, with Ars Technica noting deals such as the Amazon Fire HD 10 tablet for $70 (a $70 discount) and the Kindle Colorsoft for $200 ($50 off). WIRED highlighted standout offers, including the Sonos Era 100 smart speaker at its lowest price ever and the Google Pixel 9a smartphone discounted to $349 ($150 off).
The event runs for two days, with live updates from sources like WIRED's blog tracking emerging bargains on laptops, vacuums, and fitness trackers. For instance, Dyson's V15 Detect cordless vacuum is available for $570 ($280 off), and Fitbit Charge 6 for $110 ($50 off). Amazon's e-commerce team described it as a chance to 'buy enough stuff' after the first Prime Day, while WIRED editors selected independently tested favorites like the Netgear Orbi 770 Series Wi-Fi mesh for $435 ($215 off).
No major contradictions appear across reports, though prices may vary by retailer like Best Buy or Walmart. The event underscores Amazon's strategy to boost sales amid competitive retail, focusing on categories from streaming gear to security cameras without requiring subscriptions for basic access.