Apple has acquired MotionVFX, a firm known for providing plugins, templates and visual effects to video editors. The acquisition appears on MotionVFX's website and was first reported by MacRumors. Apple has not disclosed the price or further details of the deal.
MotionVFX offers paid plans featuring visual effects and templates compatible with applications such as Final Cut Pro, DaVinci Resolve and Adobe Premiere. The company is recognised as a trusted Apple partner within the Final Cut Pro ecosystem of third-party products. Many of its tools are designed specifically for Final Cut Pro and Apple's Motion app, including an extension that integrates a panel into Final Cut Pro for browsing, downloading and applying effects from its repository. The news, published on March 16, 2026, follows confirmation directly from MotionVFX's website. In its announcement, MotionVFX stated it is 'thrilled to embrace' values similar to those in Apple products, describing the move as 'the beginning of something wonderful.' Apple provided no comment on the acquisition price, deal terms or future plans for MotionVFX's offerings, such as its monthly or annual subscriptions or support for non-Apple software. MotionVFX's integration with Apple's video editing tools predates the acquisition, positioning it as a key player in enhancing workflows for Final Cut Pro users.
