Average cherry blossom-viewing budget falls 13.8%

A survey shows the average budget for cherry blossom viewing has fallen 13.8%. About 10% of people plan to view sakura alone. This reflects pressures from inflation and the Japanese economy.

The Japan Times reports that the average budget for cherry blossom viewing has dropped 13.8%. The survey also indicates that about 10% of people plan to enjoy sakura alone. These findings come amid inflation, challenges in the Japanese economy, and shifts in consumer spending. Keywords associated with the story include SAKURA and CONSUMER SPENDING. The article was published on March 22, 2026.

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Tokyo's cherry blossom season has officially started after the official sample tree at Yasukuni Shrine opened at least five flowers.

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In Shizuoka City's Sumpu Castle Park, small pink flowers of the early-blooming Toi-zakura cherry trees have reached their peak, signaling an early arrival of spring. Warbling white-eye birds perch and chirp on the branches. On Sunday, many visitors came to the park to enjoy this sight.

Japan's government has revised upward its economic forecast for the fiscal year ending next March, projecting acceleration in growth the following year due to a massive stimulus package boosting consumption and capital expenditure. The latest projections, approved by the cabinet on Wednesday, expect 1.1% expansion in the current fiscal year. Growth is forecasted at 1.3% for fiscal 2026.

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The Japan Tourism Agency plans to increase regions addressing overtourism from 47 to 100. This effort is included in the draft of the basic tourism promotion plan presented to an expert panel, outlining tourism policy through fiscal 2030. While keeping the inbound visitor target unchanged, it raises the repeat visitor goal from 36 million to 40 million.

 

 

 

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