One week after releasing their comeback mini-album Deadline, K-pop group Blackpink achieved record-breaking 1.77 million pre-order sales, surpassing prior records by 230,000 units and topping iTunes charts in 38 regions. The group also launched a punk-inspired apparel line with Disney and Complex.
Blackpink's third mini-album Deadline, their first full-group release since 2022's Born Pink following a hiatus for solo projects, continues to dominate. As detailed in prior coverage, the five-track EP emphasizes group synergy and 'girl crush' themes across English-heavy tracks including 'Jump,' 'GO,' 'Champion,' 'Me and My,' and 'Fxxxboy.'
Pre-release sales shattered records, securing a triple crown on the Circle Chart. The rollout featured an immersive Spotify partnership at Seoul's National Museum of Korea, with listening experiences in the 'Path of History' lobby, track previews in the atrium, pink lighting, and multilingual audio guides by the members. YG Entertainment highlighted the album's showcase of individual talents and team dynamics.
Reviews praise the return to maximalist energy but note heavier rap emphasis on Jennie and Lisa, with Jisoo and Rosé less prominent, positioning it as a 'satisfying chapter' amid K-pop evolution.
Tying into the album's punk edge, Blackpink debuted a limited-edition streetwear collection with Disney and Complex on March 5, 2026, available exclusively on Complex.com. Designed by Disney's Bobby Kim, the 1970s London punk-inspired line reimagines Mickey and Minnie with rebellious vibes on tees, sweatshirts, crop tops, tank tops, a tote bag, and hat in white, pink, and charcoal. Purchases include member or group photocards. Kim emphasized individuality and confidence, while Complex CEO Aaron Levant hailed the music-fashion-pop culture fusion. This follows the record-breaking Deadline World Tour featuring album tracks.