FIFA unveiled the official visual identity for the 2027 Women's World Cup to be hosted in Brazil during a ceremony in Rio de Janeiro on January 25, 2026. The event highlighted optimism for the Brazilian national team and opened ticket interest registration. Brazilian officials and soccer legends attended the launch.
The launch ceremony for the 2027 FIFA Women's World Cup branding took place in Rio de Janeiro on January 25, 2026. FIFA President Gianni Infantino presented a pennant to Brazil's Minister of Sports Andre Fufuca, symbolizing the partnership for the tournament. Infantino also listened to Brazilian soccer legend Ronaldo during the proceedings.
The event emphasized the growth of women's soccer in Brazil, which has never won the Women's World Cup, with its best finish as runner-up in 2007. National team coach Arthur Elias expressed confidence, stating, “The atmosphere of a World Cup at home tends to favor us.” He noted the emergence of a competitive new generation and described 2025 as the team's most consistent year, adding, “Collectively, we are undoubtedly in one of the team’s best moments.”
Brazil was selected as host in May 2024 in Bangkok, Thailand, defeating a joint bid from Belgium, Germany, and the Netherlands. The tournament will feature 32 teams across eight cities: São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Porto Alegre, Salvador, Recife, and Fortaleza, from June 24 to July 25, 2027. Fans can now register interest for tickets on the FIFA website.
Speakers, including former player Formiga—who participated in seven World Cups—stressed the event's potential impact. “I hope that we can bring fans closer to women’s football, that we can change the structure of women’s football,” she said. However, the ceremony devoted half its time to the 2026 Men's World Cup and tributes to male champions like Pepe, Mengálvio, Jairzinho, Bebeto, Cafu, and Ronaldo, with a video honoring Pelé.
FIFA's director of football, Jill Ellis, defended the inclusions, noting that figures like Cafu, Ronaldo, and Bebeto support women's soccer. One attendee remarked post-ceremony, “It’s very important to bring the World Cup to South America. The World Cup will change the scenario. We will see continued growth in the sport.”
Following the launch, Brazilian player Cristiane participated in a women's soccer match on Copacabana Beach.