The Hip Hop Institute 4 Peace has established the #KickRacism global anti-bias alliance ahead of the 2026 World Cup, in collaboration with the United Nations Permanent Forum on People of African Descent. The initiative responds to the removal of anti-bias and zero-tolerance messages from stadium platforms and clean zones at the event. It emphasizes links between racial justice and gender equity during Women’s History Month.
The Hip Hop Institute 4 Peace (HH4PEACE) is spearheading #KickRacism, drawing on hip-hop's tradition of social justice. Tina Marie Tyler, founder of HH4PEACE and creator of #KickRacism, described it as “an action platform, driving real change through anti-bias education, youth leadership, sports diplomacy and institutional accountability rooted in international human rights standards and hip-hop culture.” She added, “Hip-hop is a culture of change and action, empowering all communities, especially women, to stand up to discrimination of all forms.” The alliance seeks to foster human dignity and address systemic racism, with a focus on racial justice and gender equity as interconnected issues. Veteran hip-hop artist Philly Freeway, founder of Freedom Thinkers Academy, supported the effort: “Hip-hop has shaped my life for more than 25 years, and I’ve seen firsthand how women have been central to its creativity and leadership. We’re proud to partner with #KickRacism to align hip-hop culture and advance human dignity for all.” The campaign includes policy dialogue, educational toolkits, cultural activations and youth initiatives targeting racial injustice in public life, schools, media and sports. Key events are planned: on March 27, participation in the 9th Inter-American Week of People of African Descent in Washington, D.C., with the Organization of American States, ending in “Peace Rhapsody: The 5 Elements of Hip-Hop,” featuring Philly Freeway and Howard University steppers; the Hip-Hop Humanitarian Awards Gala on August 31 in Los Angeles for the International Day for People of African Descent; and the One Peace Humanitarian Concert on September 21 in Newark, NJ, for the International Day of Peace. H.E. Dr. June Soomer of the UN forum stated, “Advancing equity requires more than awareness — it requires sustained action and partnership. #KickRacism embodies the kind of intersectional, culture-driven engagement that can bridge global commitments with community impact.”
