Scarlett Johansson, Cate Blanchett and others back Human Artistry Campaign’s ‘Stealing Isn’t Innovation’ push on AI training and licensing

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Hundreds of film, music and publishing figures have signed on to a new Human Artistry Campaign initiative arguing that AI systems should not be trained on creators’ work without permission. The effort, titled “Stealing Isn’t Innovation,” launched Thursday and calls for licensing arrangements and other consent-based options for creators.

The Human Artistry Campaign, a coalition of creator groups and industry organizations advocating for creator protections in the age of artificial intelligence, launched a new initiative Thursday titled “Stealing Isn’t Innovation.” (thewrap.com)

In campaign language published alongside the launch, organizers argue that the United States’ creative sector “creates jobs, economic growth and exports,” but that “some of the biggest tech companies, many backed by private equity and other funders,” are using creators’ work to build AI systems “without authorization or regard for copyright law.” (dailywire.com)

The campaign’s central message is blunt: “Stealing our work is not innovation. It’s not progress. It’s theft — plain and simple.” (dailywire.com)

Support for the initiative spans multiple creative industries. Publicly reported signatories include actors Scarlett Johansson, Cate Blanchett, Joseph Gordon-Levitt, Fran Drescher, Kristen Bell, Olivia Munn and Sean Astin, along with television creator Vince Gilligan. (dailywire.com) Music artists named as supporters include Cyndi Lauper and the band R.E.M., among others. (dailywire.com) Authors listed among supporters include Jodi Picoult and Jonathan Franzen. (dailywire.com)

On the scale of support, outlets and participating organizations described the effort as having “more than 700” supporters, while other reporting said the total rose to “over 800” by Thursday. (dailywire.com)

The campaign urges AI companies to pursue consent-based approaches, including licensing deals and partnerships with creators and rightsholders. It also argues creators should have meaningful choices about whether their work is included in AI training and related uses. (dailywire.com)

In a statement cited by The Daily Wire as being reported by The Hollywood Reporter, Human Artistry Campaign senior advisor Dr. Moiya McTier said, “Real innovation comes from the human motivation to change our lives,” while warning that some AI development is “endangering artists’ careers” and using creative work “without authorization” to generate large corporate returns. (dailywire.com)

The launch comes amid continued debate across Hollywood and other creative fields over how rapidly advancing generative AI should be developed and deployed—an argument that has intensified as some creators and companies explore partnerships while others push for stricter guardrails around likeness, compensation and copyright. (dailywire.com)

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High-engagement posts from entertainment and music industry accounts strongly back the 'Stealing Isn’t Innovation' campaign led by Human Artistry Campaign. Scarlett Johansson, Cate Blanchett, and over 700 creatives accuse AI firms of theft for training on copyrighted works without permission, demanding licensing deals. Reactions emphasize protecting human artistry and ethical AI development.

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Illustration of Bandcamp banning AI music, featuring human musicians triumphing over prohibited AI generation on a platform announcement.
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Bandcamp bans AI-generated music to preserve human creativity

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Bandcamp has prohibited music generated wholly or substantially by AI on its platform, aiming to safeguard the human element in music creation. The policy, announced on January 14, 2026, allows users to flag suspected AI content for review and removal. This move contrasts with other streaming services grappling with an influx of AI-produced tracks.

Music labels and tech companies are addressing the unauthorized use of artists' work in training AI music generators like Udio and Suno. Recent settlements with major labels aim to create new revenue streams, while innovative tools promise to remove unlicensed content from AI models. Artists remain cautious about the technology's impact on their livelihoods.

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Prolific video game voice actor Troy Baker has expressed a positive view on the generative AI revolution, arguing it will drive people toward authentic human-created experiences rather than AI-generated content. In a recent interview, Baker emphasized that while AI excels at producing content, true art requires the human touch. He believes this shift could ultimately benefit artists in the long run.

Black Mirror creator Charlie Brooker proposed using AI to insert cinemagoers into movies as a way to revive theater attendance. Shared at the Edinburgh TV Festival in August 2025, the concept involved scanning audience faces and randomly casting them in films like Raiders of the Lost Ark. OpenAI’s subsequent Sora 2 release and Disney’s character licensing deal have made the vision seem remarkably forward-thinking.

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PC game publisher Hooded Horse has implemented a strict ban on generative AI-generated art in all its titles, extending the prohibition to every stage of development. CEO Tim Bender argues that even temporary use of AI assets risks contaminating final builds. This policy aims to safeguard artistic integrity and avoid potential backlash from players.

As India prepares to chair the AI Summit next month, calls are growing for AI ethics to shift from abstract ideas to practical, enforceable standards. These must be rooted in human rights principles like privacy, equality, non-discrimination, due process, and dignity.

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At WIRED's Big Interview event in San Francisco, prominent tech figures discussed the future of AI, cryptocurrency, and Silicon Valley's challenges. Speakers included executives from Circle, Cloudflare, Anthropic, AMD, and others, sharing insights on innovation, regulation, and industry ethics. The event highlighted efforts to balance technological advancement with societal impacts.

 

 

 

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