Rapper Jeezy has become the face of Nigel Sylvester's upcoming 'Brick After Brick' BIKE AIR collection with Jordan Brand. The lookbook features branded apparel and a preview of the Nigel Sylvester x Air Jordan 4 sneaker, set to release in May. The collaboration was shot at the iconic Brooklyn Banks.
Nigel Sylvester, a BMX rider, has partnered with Jordan Brand for another BIKE AIR collection called 'Brick After Brick.' Rapper Jeezy, known as the Atlanta legend, models the apparel in the lookbook, including a half-zip pullover, sweatshirt, tees, pants, and more, all branded with the collection's name. He also wears the upcoming Nigel Sylvester x Air Jordan 4 'Brick After Brick,' which Sylvester revealed last month and which is slated to drop this May alongside the clothing range. The photoshoot took place at the Brooklyn Banks, a storied skate spot where Sylvester honed his skills while listening to Jeezy's music for inspiration. Sylvester described the collaboration as a 'full circle moment,' saying, 'It was an honor to collaborate with Jeezy on the ‘Brick After Brick’ BIKE AIR lookbook at the iconic Brooklyn Banks. I spent a lot of years BMX riding at the Banks, with Jeezy’s music as a constant source of motivation. This is motion, creativity, and consistency coming together to create something timeless.' Jeezy echoed the sentiment, noting, 'Working with Nigel Sylvester on Jordan Brand’s ‘Brick After Brick’ campaign felt natural because the message really resonated with me. When Nigel told me it means sustaining after building, everything clicked. That’s real hustle, real purpose, and real legacy. Being the face of the lookbook was an honor, because this campaign speaks to the grind, the growth, and the mindset it takes to keep building, one brick at a time — keep winning.'
