Singer Karol G topped the B-FUN Digital Influence Index 2025, followed by JuanDa and el Borrego, in a ranking that prioritizes real impact over audience size in an ecosystem with over 640,000 influencers in Colombia.
In the saturated landscape of Colombian influencers, the B-FUN Digital Influence Index 2025, produced by Babel Group, redefines digital power by focusing on real engagement, likeability, and impact rather than mere follower counts. Antioquian singer Karol G took first place with a score of 262, supported by 178 million multi-platform followers and a weighted engagement rate (ER) of 4.76. The report states, "La Bichota was born on Valentine's Day to give us love. She is living proof that you can fill stadiums and be an empowered 'Bichota'."
JuanDa ranked second with 234 points, 37 million followers, and an ER of 17.5, noted for his authenticity and discussions on mental health. "Possibly Colombia's most beloved creator. He stands out for his radical authenticity and chaotic humor; he narrates his everyday tragedies and speaks openly about mental health, achieving a genuine emotional connection", the study describes. Alejandro Nieto placed third with 230 points, 40 million followers, and an ER of 15.8.
Fourth was el Borrego from La Granja del Borrego, with 194 points, 69 million followers, and an ER of 9.54. His content promotes modern rural life and environmental care, connecting with diverse audiences. The top 10 includes Jash, Shakira, Camilo, Carlos Feria, J Balvin, and Jeiso Giraldo, with the latter at 102 points. Shakira, for instance, sustains global influence exceeding Brazil's population, emphasizing constant reactions beyond volume.
