L’Oréal Paris is pursuing an ambitious goal of reaching €10 billion in revenue under its new global brand president. Laetitia Toupet outlined the strategy during the Cannes Film Festival, where the brand maintains a prominent presence.
Laetitia Toupet, who joined L’Oréal Paris in July 2025 after leading La Roche-Posay to the €1 billion milestone, expressed confidence in the plan. “We’re aiming for €10 billion,” she said. “We’re confident. We are the number one global brand. We’ll get there with a very clear strategy, a strong brand mission, and very powerful innovations.” The brand recorded revenues above €7 billion in 2023 and achieved mid-single-digit growth in 2025 after expanding 9 percent the prior year.