The University of Louisville has unveiled special edition Adidas uniforms for its men's and women's basketball teams, designed by NBA star Donovan Mitchell. The jerseys feature his signature Spida logo, marking the first time an active player has placed his personal brand on his alma mater's uniforms. The designs include a custom web-inspired graphic and will pair with Mitchell's D.O.N. Issue 7 shoes.
Donovan Mitchell's connection to the University of Louisville remains strong years after his college days. On Thursday, January 8, 2026, the school unveiled custom Adidas uniforms for both its men's and women's basketball programs, personally designed by the Cleveland Cavaliers guard. These jerseys incorporate Mitchell's iconic Spida logo, a web-like emblem representing his nickname, making him the first active NBA player to brand his alma mater's uniforms in this way.
The men's team will debut the uniforms on January 13 against Virginia, while the women's team will wear them on January 25 versus Boston College. Each design features a woven web-inspired graphic into the fabric, complementing Mitchell's latest D.O.N. Issue 7 shoes provided to the programs.
Mitchell, who played for the Louisville Cardinals from 2015 to 2017, has maintained deep ties to the school. Since 2019, he has supplied the teams with his signature Adidas shoes, starting with the D.O.N. Issue No. 1, without seeking publicity. His involvement extends beyond gear: earlier this season, on November 11, Mitchell attended a Cardinals men's game against Kentucky during a Cavaliers road trip. Over the summer, he joined practices in a red-and-white jersey, demonstrating NBA-level training to the players and emphasizing discipline and preparation.
For Mitchell, these efforts reflect his gratitude to the program that shaped his foundation in work ethic and competition. The uniforms symbolize continuity and identity for Louisville, while allowing Mitchell to give back to the place that launched his career, now highlighted by six All-Star selections.