Egyptian real estate developer Madinet Masr reported strong performance in 2025, achieving record new sales of approximately EGP 52.1 billion. The company sold 4,462 units during the year, while delivered units rose to 1,941 from 645 in 2024, a 201% year-on-year increase.
The results highlight Madinet Masr's solid financial position and the effectiveness of its strategy to expand its land bank and develop a diversified portfolio of projects in strategic locations. The company stated that its approach continues to deliver sustainable value to customers while supporting Egypt’s Vision 2030 for urban development.
Commenting on the performance, Abdallah Sallam, President and CEO of Madinet Masr, said: “The 201% rise in delivered units compared to 2024 underscores our commitment to executing our projects to the highest standards of quality and efficiency, in line with our customers’ expectations.”
Throughout 2025, Madinet Masr implemented its expansion strategy through launching new projects and forming strategic partnerships, all of which recorded strong market demand. The company signed a strategic partnership to develop Prism, the first commercial and entertainment destination in Tajed, the commercial district within Taj City. It also launched Talala in New Heliopolis, a development spanning two land plots with a combined area of 491.41 feddans and total investments of EGP 90 billion.
In addition, Madinet Masr introduced Elm Tree Park, developed over an area of 476,262 square metres (equivalent to 113 feddans), with total sales of EGP 20 billion. The company signed partnerships with leading construction firms to accelerate development works across several projects, including Club Side in Taj City, as well as Elan, Rai, and Rai Views in Sarai.
Madinet Masr said these partnerships are part of its efforts to deliver fully integrated residential solutions aligned with the latest sustainable engineering and architectural standards, while supporting plans to further develop its land bank spanning more than 12.8 million square metres and drive targeted growth through new residential and commercial projects.