Meta announced USDC payouts for eligible creators in Colombia and the Philippines on April 29. The service allows payments directly into compatible crypto wallets on Solana and Polygon blockchains. Expansion to over 160 additional markets is planned soon.
Meta has rolled out stablecoin payouts using USDC to select creators on its platforms, starting with those in Colombia and the Philippines. Creators can connect compatible wallets to receive payments directly from Meta's creator payout system. The announcement came on April 29, as detailed on Meta's help page, which guides users through wallet setup, network choices, and security steps. No built-in conversion to fiat is provided, requiring external exchanges for cashing out. Meta reserves the right to use alternate payment methods in case of technical issues, according to its terms. Polygon stated, “Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets.” “This is how creators' lives are improved.” This move follows years after Meta's Libra project, launched in 2019 and rebranded to Diem, which was abandoned in 2022 amid regulatory pushback. Assets were sold to Silvergate Bank after central banks and lawmakers raised concerns over privacy, antitrust, financial stability, and consumer protections. The creator economy, valued at $250 billion in 2023 by Goldman Sachs, is projected to reach $480 billion by 2027. Facebook paid creators nearly $3 billion in 2025, up 35% from the prior year. Stablecoin infrastructure from partners like Stripe and Circle now supports fast cross-border settlements in over 60 countries, addressing previous frictions that hindered earlier efforts.
