Argentine authorities have implemented new safety measures and payment conveniences to boost tourism on the Atlantic Coast for summer 2026. Radars have been installed on key routes and additional options for the SUBE system activated, while experts forecast hotel occupancy higher than projected.
The summer 2026 season on Buenos Aires' Atlantic Coast kicks off with infrastructure and service improvements to welcome tourists. The provincial Ministry of Transport installed fixed and mobile cameras at key points on Route 2 and Route 11, the main roads to the beaches. On Route 2, the devices are concentrated between kilometers 40 and 205, in locations like Berazategui, La Plata, Lezama, Castelli, and Dolores, with speed limits between 60 and 120 km/h. On Route 11, there are 11 surveillance posts, including General Lavalle and accesses to Las Toninas and Mar de Ajó, where limits drop to 40 km/h in some sectors.
These measures aim to reduce road accidents during the vacation exodus. Drones and mobile units are also incorporated to monitor improper use of the shoulder, and the Zero Alcohol Law is in effect with breathalyzer checks. Fines for speeding range from $217,000 to $1,452,000, depending on the degree of infraction and recidivism, following the update of the Fixed Unit based on premium gasoline prices.
In parallel, the National Transport Secretariat and Banco Nación have enabled additional payment methods for the SUBE system in five districts: Partido de la Costa, Villa Gesell, Necochea, Balcarce, and Punta Indio. Payments can now be made with contactless debit, credit, and prepaid cards (Visa and Mastercard), NFC-enabled cell phones, or QR codes, keeping the same ticket price. Lines like 507 ABC in Villa Gesell already implement these options, though Federal Social Tariff benefits apply only with the physical or digital SUBE card. This initiative aims to streamline public transport and reduce queues.
Aldo Elías, vice president of the Argentine Hoteliers and Tourism Association, analyzed INDEC data from October showing a positive trend since mid-July. "We are going to have quite a bit higher occupancy than projected," he forecasted, highlighting the strong performance of the Atlantic Coast for year-end and a January surpassing the previous one. Elías noted that stays are shorter, from 4 to 9 days, and prices adjust dynamically to demand: "The night you don't sell, you can't recover it."
