Tesla has confirmed its expansion into Colombia, marking the company's entry into its sixth American market. The announcement follows job postings in September and a cryptic social media video on November 12, 2025. This move expands Tesla's presence in South America beyond its current operations in Chile.
Tesla began signaling its plans for Colombia in September 2025 with active job postings for roles including Associate Sales Manager, Advisors in Sales and Delivery, and Service Technicians. These positions indicate preparations for sales, management, and vehicle repair operations in the country, suggesting a comprehensive market launch after two years without new South American entries.
On November 12, 2025, Tesla North America shared a cryptic video on the social media platform X, appearing to outline the shape of Colombia. The post, captioned to tease proximity to market entry, was shared via pic.twitter.com/Hi8t7URy1D by @tesla_na. This visual hint aligns with the earlier job listings and confirms Colombia as the target for expansion.
Currently, Tesla operates only in Chile within South America, with just two Supercharger locations on the continent. The entry into Colombia represents a strategic push into middle-market countries, potentially easing infrastructure challenges compared to larger markets like Brazil. Enhanced charging options, including existing EV infrastructures and home charging, will support this growth, though Tesla will need to expand its Supercharger network to build consumer confidence.
This development positions Colombia as Tesla's sixth market in the Americas, following expansions in North America and limited South American presence. The move underscores Tesla's focus on broadening electric vehicle accessibility in emerging regions.