Tesla files new trademarks for second-generation Roadster

Tesla has submitted two new trademark applications for its long-awaited second-generation Roadster, signaling potential progress toward production. The filings, made on February 3, 2026, include an updated wordmark and a stylized silhouette of the car. This comes after years of delays since the vehicle's initial reveal in 2017.

Tesla's second-generation Roadster, first teased in November 2017 alongside the company's electric semi-truck, has been a source of anticipation and repeated postponements. At the time of the reveal, CEO Elon Musk promised a 2020 launch with a starting price of $200,000, a top speed exceeding 250 miles per hour, and acceleration from zero to 100 miles per hour in 4.2 seconds. However, the automaker missed that deadline and several others in the ensuing years, leading to limited updates on the project.

On February 3, 2026, Tesla filed two new logo trademarks with the United States Patent and Trademark Office. One features an updated wordmark for the Roadster, while the other depicts a stylized silhouette of the vehicle. These filings represent the most recent indication that the electric sports car may be nearing its debut.

In its recent earnings report, Tesla stated that "preparations continue in North America for the... production of the next-generation Roadster." Late last year, Musk announced plans for a Roadster 2 demo event on April 1, with production slated to begin 12 to 18 months thereafter. Yet, as Musk has extended similar timelines before, skepticism remains about the project's adherence to this schedule.

The trademark moves align with Tesla's history of using such filings to build excitement around upcoming products, though the company is not renowned for meeting announced deadlines. Fans and analysts will watch closely for further developments ahead of the potential April event.

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Photorealistic rendering of Tesla's upcoming compact SUV on a Chinese factory line with Elon Musk approving the design.
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Tesla developing compact affordable SUV amid strategy shift and sales slump, Reuters reports

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Tesla is developing a new compact electric SUV priced below the $36,990 Model 3 and measuring 168 inches (4.3 meters) long—shorter than the Model 3 (185.8 inches) and Model Y (188.7 inches)—according to Reuters citing four anonymous supplier sources. The all-new design awaits CEO Elon Musk's production approval and may launch first in China before expanding to U.S. and German factories, signaling a pivot back to core vehicles after a focus on robotaxis and humanoid robots.

Tesla has unveiled new visuals and photos of its production Semi electric trucks, highlighting standard range and long range versions. The company detailed specs including range, powertrain, and manufacturing plans. Volume production is set to begin in the coming months.

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Tesla has submitted a trademark application for the phrase "Amazing Abundance" to the U.S. Patent and Trademark Office. The filing covers a broad range of goods from vehicles to merchandise.

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