WiiM has introduced its first smart speaker, while Bluesound has reimagined its Pulse Flex model. Both companies unveiled these compact wireless devices aimed at building multi-room hi-fi systems. The launches position them as competitors to Sonos in the audio market.
On October 23, 2025, TechRadar reported the simultaneous launches of new products from WiiM and Bluesound, targeting the multi-room audio sector dominated by Sonos. WiiM's debut smart speaker is designed for easy integration into wireless hi-fi setups, offering a fresh entry point for users seeking affordable multi-room solutions. Meanwhile, Bluesound's updated Pulse Flex reimagines its previous offering as a smaller, more versatile wireless speaker, emphasizing portability and seamless connectivity.
The article highlights how these releases aim to challenge Sonos' market position by providing alternatives that prioritize user dreams of expansive, high-fidelity audio environments. 'WiiM's first smart speaker and Bluesound's reimagined Pulse Flex are here to ruin Sonos' day,' the description notes, underscoring the competitive intent. Both products focus on small form factors suitable for building comprehensive multi-room systems without the premium pricing associated with Sonos.
No specific pricing, technical specifications, or release dates beyond the announcement were detailed in the coverage, but the emphasis remains on their potential to disrupt the wireless speaker landscape.