ARG

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Bungie partnered with marketing firm Kurppa Hosk to design an alternate reality game that unlocked the Cryo Archive map in Marathon. Players solved the ARG faster than developers anticipated, leading to its timely activation before a weekend release. The effort aimed to blend in-game puzzles with external clues for community engagement.

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Players of Marathon have reached the final stage to unlock the Cryo Archive map, requiring 500 million UESC robot kills and a symbol-matching puzzle. Progress stands at about 330.5 million kills, or 66.1 percent complete. At the current rate, the map could become playable next week.

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