Chiefs
The Thanksgiving Day matchup between the Dallas Cowboys and Kansas City Chiefs drew a record 57.23 million viewers, becoming the most-watched regular-season NFL game in history. Dallas secured a 31-28 victory over Kansas City, with Dak Prescott outdueling Patrick Mahomes in a thrilling contest. The game's audience peaked at over 61 million viewers, surpassing the previous record by 36%.
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The Dallas Cowboys' 31-28 victory over the Kansas City Chiefs on Thanksgiving Day became the most-watched regular-season NFL game ever, attracting 57.2 million viewers on CBS and Paramount+. This shattered the previous record of 42 million set by the 2022 Cowboys-Giants matchup. The NFL's strategic pairing of its two most popular teams on the holiday boosted viewership across the slate.