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Ab inbev set to replace heineken as champions league beer sponsor
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AB InBev is poised to become the new official beer sponsor of the UEFA Champions League, replacing Heineken after a long-standing partnership. Exclusive talks for a six-year deal starting in 2027 have been confirmed by UC3, the joint venture between UEFA and Europe's leading clubs.
The Heineken group will inaugurate Heineken House in Villa-Lobos park, São Paulo, with free leisure, culture, and training attractions. The space opens to the public on May 8. It will feature coworking, gastronomy, shows, and professional courses.