Roku
Amazon Prime Video has added Roku's $3-per-month Howdy streaming service as a new add-on subscription available in the US. The commercial-free service, first launched on Roku devices in August 2025, now expands to the Prime Video app for the first time outside its original platform. Prime members can access it alongside other add-ons like Apple TV and ad-free Peacock.
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Roku has reported 18% year-over-year gross profit growth and exceeded its EBITDA guidance. The company maintained GAAP profitability for consecutive quarters and holds a strong cash position with no debt. Management forecasts at least 21% platform revenue growth and over $1 billion in free cash flow by 2028.