Sports Broadcasting
NBCUniversal has announced that all commercial inventory for its broadcast of the 2026 Winter Olympics in Milan-Cortina has sold out, marking a significant milestone in sports advertising. This achievement follows similar successes with the Super Bowl and NBA All-Star Game, underscoring the company's growing reliance on live events. The sell-out reflects unprecedented demand from advertisers ahead of the Games.
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Streaming giant Netflix has reportedly acquired the rights to air a Major League Baseball Opening Day game in 2026, marking a significant expansion of its live sports portfolio. This deal underscores the growing intersection between entertainment streaming and professional sports broadcasting. The agreement could pave the way for more MLB content on the platform, potentially attracting new subscribers amid fierce competition in the streaming market.