Travel Trends
Chinese outbound tourism is seeing an unprecedented rise in 2026, with international trips expected to surpass pre-pandemic levels. Travellers seek premium, personalised experiences, influencing global travel trends. Destinations worldwide are adapting to meet demands for luxury and cultural immersion.
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Korea's regional cities are emerging as new hotspots for foreign tourists. With projections of 20.36 million visitors this year surpassing pre-pandemic levels, a global shift toward slower, experience-driven travel is drawing crowds beyond Seoul, Busan, and Jeju. Yet experts warn that without robust local infrastructure and unique content, this momentum may not endure.