Avatar: Fire and Ash leads box office for fourth weekend

James Cameron's Avatar: Fire and Ash continues to dominate the box office, earning $21.3 million in its fourth weekend. The film outperformed newcomers Primate and Greenland 2: Migration, which debuted with $11.3 million and $8.5 million respectively. Overall, the weekend's totals suggest a steady but not explosive start to the year for cinemas.

James Cameron's latest Na'vi adventure, Avatar: Fire and Ash, secured the top spot at the North American box office for the fourth straight weekend, pulling in $21.3 million from 3,700 theaters. This brings its domestic total to $342.6 million and global haul to $1.23 billion, underscoring its role in sustaining theater attendance amid a typically slow January.

Trailing far behind, the horror-thriller Primate opened to $11.3 million from 2,964 venues, edging out the holdover The Housemaid, which earned $11.2 million in its fourth weekend. Primate, distributed by Paramount under a deal with 18Hz and former DC Films chief Walter Hamada, follows a group of friends terrorized by a violent chimpanzee during a tropical getaway. With a $21 million budget, it garnered a B- CinemaScore from audiences and added $2.1 million internationally for a $13.4 million global debut.

The Housemaid, a Lionsgate psychological thriller, has now amassed $94.15 million domestically and $192 million worldwide on a modest $35 million budget, demonstrating strong word-of-mouth appeal.

Zootopia 2 slipped to fourth with $10.1 million in its seventh weekend, boasting $378.8 million domestic and $1.65 billion global, making it Walt Disney Animation's highest-grossing film ever. Rounding out the top five, Greenland 2: Migration debuted with $8.5 million from 2,710 locations. The Gerard Butler-led sequel, produced by STX for $90 million and acquired domestically by Lionsgate for $10 million, earned a B- CinemaScore. It continues the story of a family seeking refuge after a comet's devastation.

Box office consultant David A. Gross described the sequel's start as 'flat,' but noted, 'Gerard Butler is a well-liked action star around the world. International numbers and ancillary rental and streaming business should be good.'

Further down, A24's Marty Supreme, starring Timothée Chalamet, added $7.3 million to reach over $70 million domestically, buoyed by awards buzz including Chalamet's Critics Choice win. Smaller releases like Searchlight's Is This Thing On? ($2.3 million) and Neon's No Other Choice ($1.3 million) showed promise in limited runs.

Looking ahead, January's lineup includes Sony's 28 Years Later: The Bone Temple, the anime All You Need Is Kill, Amazon MGM's Mercy with Chris Pratt, Sam Raimi's Send Help, and Jason Statham's Shelter. Gross expressed cautious optimism: 'We’re hoping for a stronger start to the year than in 2025 and 2024. For the [January] box office to approach pre-pandemic levels, All You Need Is Kill, Mercy, Send Help and Shelter are going to have to perform big.'

The weekend's performance paces slightly ahead of 2025, offering hope for a busier month despite historical slumps.

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Photorealistic image of the Avatar: Fire and Ash team celebrating their top win at the 2026 VES Awards ceremony.
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Avatar: Fire and Ash leads 2026 VES Awards winners

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The Visual Effects Society announced winners of its 24th Annual VES Awards on February 25, 2026, at The Beverly Hilton in Los Angeles. Avatar: Fire and Ash secured seven awards, including the top prize for photoreal visual effects, while KPop Demon Hunters claimed three in animation categories. Other projects like Sinners and Zootopia 2 also received honors.

Imax's revenues and profits fell in the first quarter of 2026, despite strong performances from 'Avatar: Fire and Ash' and 'Project Hail Mary.' The company posted $81 million in revenue, down 6.5% from last year, and net income of $6.2 million, down 26%. Results beat Wall Street expectations.

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Sam Worthington, star of the Avatar franchise, stated that the series enjoys greater creative freedom than Marvel films due to a lack of studio and fan pressures. He described the production as feeling like an independent movie. The comments came in a recent interview with The Independent.

Illumination, Nintendo and Universal's The Super Mario Galaxy Movie earned $18.7 million on Friday, projecting a $71 million three-day weekend and a domestic total of $310.1 million by Sunday. The animated sequel, featuring voices from Chris Pratt, Jack Black, Charlie Day and Anya Taylor-Joy, held strong with a 46% drop from its opening. Other releases like Universal's You, Me & Tuscany opened to an estimated $8.3 million.

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Disney's Pixar film 'Hoppers' debuted at number one worldwide, earning $88 million in its opening weekend. The animated adventure marks a strong start for an original story from the studio. In contrast, Maggie Gyllenhaal's 'The Bride!' opened to a disappointing $13.6 million globally.

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