Chris Fronzak, singer of the band Attila, has launched Tour Soundtrack, a new initiative aimed at helping artists promote their music during live tours. The project allows musicians to pay for their songs to be played over the PA system at concerts, targeting engaged audiences. It debuts with Attila's upcoming tour opening for Whitechapel and Slaughter To Prevail.
Chris Fronzak, the vocalist for Attila, revealed his latest venture over the weekend: Tour Soundtrack, a service designed to generate revenue from music played during set changes and other moments at live performances. According to the project's website, toursoundtrack.com, the goal is to enable performers to pay for plays at specific events, exposing their tracks to concertgoers already interested in similar genres.
The website outlines several benefits for participating artists. It promises 'Hyper-Targeted Reach,' playing music directly to fans at concerts who love the genre. Unlike 'playlisting scams or random ads,' it emphasizes 'real people in real venues' with 'no fluff, no bots.' Additional perks include 'Built-In Credibility' through association with trusted artists, 'Multi-Angle Promotion' via live plays, Spotify playlists, signage, social posts, and digital tie-ins, and 'Trackable ROI' with analytics on plays, Shazams, clicks, and more.
Tour Soundtrack's initial offering ties into Attila's forthcoming tour dates, where the band will open for Whitechapel and Slaughter To Prevail. The tour kicks off on March 21, 2026, at The Pinnacle in Nashville, Tennessee, and continues through April 24, 2026, in Maplewood, Minnesota. The website estimates that 61,146 concertgoers will be exposed to promoted music across these shows.
Fronzak has a history of entrepreneurial pursuits alongside his music career, including renting out a tour van and trailer, launching the chewing gum brand Jawz described as 'jaw-defining,' entering the caffeine market with God Pods coffee, and maintaining an OnlyFans account.