WWE announced details for its new Club WWE membership program in an email sent Monday to waitlist subscribers. The annual cost is set at $99, with the service scheduled to begin this Friday.
Founding members will receive a package of exclusive items along with discounted ticket offers for SummerSlam. The event is set for August 1 through August 2 at U.S. Bank Stadium in Minneapolis, Minnesota.
The program offers 24-hour pre-sale ticket access, bonus digital content, shop features including John Cena's "Never Seen 17" collection, and members-only community forums. A points-based reward system will apply to purchases of digital and physical goods.
Club WWE was first revealed in April with promotion from retiree WWE Superstar John Cena. The Stamford-based promotion described the service as a way to enhance the fan experience for the WWE Universe.