Journalist Fátima Bernardes, former presenter of Jornal Nacional, will be the voice of JBS's new institutional campaign. The film premieres on this Monday, 27, in an exclusive break on JN. The initiative, created by agency CP+B Brasil, highlights the company's global presence and its main brands.
Fátima Bernardes, known for her long tenure on Jornal Nacional, returns to the program symbolically through a JBS advertising campaign. As the former presenter of the Globo Network's newscast, she lends her voice to the institutional film that will air for the first time on May 27, during an exclusive break on JN.
The campaign was developed by the agency CP+B Brasil and focuses on JBS's global expansion, one of the world's largest food companies. The promotional material emphasizes the group's brands, including Friboi, Seara, Swift, Pilgrim’s, Mantiqueira, and Vivera, which operate in various international markets.
This initiative marks a highlight for JBS, which seeks to reinforce its image as a global player in the protein sector. The choice of Fátima Bernardes, an iconic figure in Brazilian journalism, adds credibility and familiarity to the company's message. There are no additional details on the campaign's duration or other airing platforms, but the initial focus is on Jornal Nacional, Brazil's highest-rated evening news program.