FIFA has launched the official branding for the 2027 Women's World Cup, set to be hosted in Brazil for the first time. The ceremony on Copacabana Beach in Rio de Janeiro revealed an emblem, slogan, and sonic identity inspired by Brazilian culture. The event marks a key milestone ahead of the tournament from June 24 to July 25, 2027.
FIFA officially kicked off preparations for the 2027 Women's World Cup with a vibrant launch event on Copacabana Beach in Rio de Janeiro on January 26, 2026. The ceremony unveiled the tournament's visual identity, including an emblem that merges the letters 'W' and 'M' to represent 'women' and 'world' in English, as well as their Portuguese equivalents 'mulheres' and 'mundo'. Drawing from the Brazilian flag's colors and geometry, along with the layout of football pitches, the design symbolizes movement, mastery, and national pride.
The branding also introduces the slogan 'GO EPIC', encouraging fans worldwide to join an unforgettable adventure, and a sonic identity infused with Brazilian rhythms, samba percussion, and Afro-Brazilian heritage. This audio element is available on streaming platforms and FIFA's YouTube channel, aiming to unite supporters through sound and energy.
FIFA President Gianni Infantino emphasized the significance of the launch, stating, 'Brazil lives and breathes football, and you can feel the excitement here about welcoming the world and hosting a historic event. You can also feel something even more powerful, as this country is fully committed to making this a watershed moment for the women's game. The official brand reflects the vision we share with our hosts: a joyful, impactful and truly Brazilian FIFA Women's World Cup.'
In a video message, Brazilian football icon Marta reinforced the emotional ties, saying, 'Football is about love and Brazil loves football. Our country is ready to embrace the women's game with pride, emotion and belief. This tournament will create unforgettable stories and reveal new heroes, inspiring girls and boys, women and men, and making our love for the game grow even stronger.'
This first South American hosting of the Women's World Cup will feature 32 teams across multiple cities, part of the 'Journey to Brazil 2027' program that includes global promotional events and fan engagements. Organizers now turn to match schedules, ticketing, and partnerships, with the tournament expanding to 48 teams by 2031.
