Justin Bieber recorded his biggest streaming day of the year following his Coachella headline performance. U.S. streams of his music reached 24.6 million on April 12, according to Luminate data. Spotify reported a 250 percent global increase on the platform.
Justin Bieber's return to a major stage at Coachella weekend one drove a significant boost in his music streams. Preliminary data from Luminate shows his songs were streamed 24.6 million times in the U.S. on April 12, the day after his headline set. This marked a 54 percent increase from 15.9 million streams on April 11 and a 74 percent rise from 14.1 million on April 10. It was his largest streaming day since July 18, 2025, shortly after releasing Swag. Bieber's Coachella performance, featuring tracks from Swag alongside older hits, particularly revived interest in his early catalog on Spotify, which shared data indicating a 250 percent global stream increase. Songs like 2010's 'U Smile' surged 600 percent over averages, 2012's 'One Love' rose 550 percent, and 'Favorite Girl'—unperformed live in over a decade—jumped 310 percent. Other boosts included 'Never Say Never' at 320 percent, 'As Long As You Love Me' at 340 percent, and 'Baby' at 170 percent. Newer releases also benefited, with 'I Do' from Swag II up 435 percent, 'All I Can Take' and 'Walking Away' from Swag at 320 and 310 percent, respectively. Collaborations 'I Think You’re Special' with Tems and 'Devotion' with Dijon each rose around 240-280 percent; both artists joined Bieber onstage. Fellow headliner Karol G saw more modest gains, with global Spotify streams up 14.3 percent and U.S. streams increasing 35 percent. The set was Bieber's first major public show since his Justice tour ended in 2022, which he postponed and canceled amid health issues. He had limited appearances since, including an invite-only fan event at the Roxy in Los Angeles before Coachella.
