Indonesian music publisher Massive Music is developing an AI-powered search engine to streamline music licensing and curation for film and TV productions. The tool aims to precisely match songs to project moods and characters, reducing reliance on subjective selection methods. It has been previewed at international events, including the JAFF Market.
Overview
Leading Indonesian music publisher Massive Music has begun development on an AI-driven, data-driven technology solution designed to assist audiovisual producers. The tool functions as a search engine for music licensing and curating, helping to more accurately determine the mood and character requirements of movies or television shows. This addresses the industry's need for efficient processes amid growing production demands.
Key Features
The platform improves the quality and accuracy of music selection for production companies and film studios by drastically cutting down search times. It analyzes songs based on prompts or selections, showcasing charts of mood and key elements. Additionally, it can detect and file cue sheets for uploaded works. Currently, it draws from Massive Music's catalog, with plans to expand to include other musical works.
Massive Music's initiative builds on the success of its previous Music Supervisor program, emphasizing technology and analytics for efficiency. Previously, music searches relied heavily on producers', directors', and editors' subjective tastes or 'muscle memory,' which the company describes as laborious with inherent drawbacks.
Quotes and Context
Ganjar Ariel Santosa, COO of Massive Music Entertainment, explained, “We are creating a data-driven technological solution intended to more accurately interpret the mood and character needs of a film or series.” He added, “We would like to stress that Massive Music is a key partner that provides a comprehensive solution for the music department. The key to making the music discovery process simpler, quicker, and more accurate in this digital age is the combination of a large catalog, technology, and data.”
No release date has been set, but the tool has been previewed as a pioneer toolkit for music supervisors at various international events, including the ongoing JAFF Market.