Calvin Klein
PVH Corp., the owner of Calvin Klein and Tommy Hilfiger, reported flat fourth-quarter revenues of $2.5 billion for 2025 on a constant-currency basis, beating expectations. CEO Stefan Larsson highlighted a boost from the TV show Love Story for Calvin Klein. Full-year revenues rose less than 1% to $9 billion.
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On February 24, 2026, BTS member Jungkook appeared as the face of Calvin Klein's latest denim campaign. The advertisement features him in 1990s-inspired jeans and blends music and fashion through fantasy sequences. This comes as BTS prepares for their first group album since 2020 and a subsequent world tour.