Nagano

In Nagano Prefecture's Hakuba village, a post-COVID tourism boom drew 2.9 million visitors in 2025, revitalizing the economy. Yet rising costs, crowds, and cultural clashes have sparked resident unease. Local officials are introducing measures to manage the influx without overwhelming the community.

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A lodging facility in a popular snow resort in central Japan has been reprimanded for rejecting a reservation from an Israeli travel firm, deemed discriminatory based on nationality. The Nagano prefectural government issued a verbal warning in October. The Israeli Embassy requested an investigation into the incident.