35th edition of Folha Top of Mind celebrates Brazil's most remembered brands

João Silva

The 35th edition of the Folha Top of Mind awards, held on October 28, 2025, at Tokio Marine Hall in São Paulo, gathered about 1,500 marketing professionals and honored the most remembered brands by Brazilians in 83 categories, according to a Datafolha survey of 7,543 respondents. Hosted by Dani Calabresa and Rafa Chalub, the ceremony opened with the Top of Top category, won by Nike and Omo, and featured brand activations like mascots and electric vehicles. The event highlighted brand memory in a year marked by COP30 and sustainability.

Race highlights green regeneration in Mantiqueira

A mountain race in Piranguçu, sponsored by Bio2, showcased efforts to regenerate the Atlantic Forest in the Mantiqueira region. Company founder Leandro Farkuh turned a deforested farm into a model reforestation project. The event aims to demonstrate sustainable economic alternatives to low-productivity livestock farming.

Challenges and solutions in recycling expanded polystyrene

Petra Hartmann

Expanded polystyrene, known as Styrofoam, poses significant recycling hurdles despite being 98% air and technically recyclable. Americans discard about 1,500 tons daily into landfills, with less than 1% recycled, prompting state bans and innovative technologies. As of 2025, several U.S. states have prohibited EPS products amid growing environmental concerns.

Industry ministry launches new national industrialization strategy

The Ministry of Industry has launched the New National Industrialization Strategy (SBIN) as a long-term framework for industrial development toward Golden Indonesia 2045. This strategy aligns with President Prabowo Subianto's Asta Cita vision, positioning the industrial sector as the backbone of economic independence. The launch occurred at the Ministry of Industry's 2025 Work Meeting in Jakarta on Monday (27/10).

Capital Agro launches $25m logistics hub for frozen food storage

Capital Agro for Import & Export Group has announced the launch of a new $25m logistics complex dedicated to frozen food storage and distribution. The project introduces advanced smart technologies for the first time in Egypt's cold storage sector, aiming to boost operational efficiency and support food security. Located in Belbeis, Sharkia Governorate, it sits on land secured under a 25-year usufruct agreement.

Solar farms advance dual-use for food security and wildlife

Petra Hartmann

Innovative land management at solar farms is enabling dual benefits for clean energy production, local agriculture, and wildlife habitat. Recent studies highlight how native plantings, livestock grazing, and crop cultivation under panels can boost pollinator populations and farm profitability. These practices address concerns over land use while supporting U.S. renewable energy goals.

Michelin guide awards stars to philippine restaurants for 2026

In a historic first, the Michelin Guide unveiled its selection of Philippine restaurants for 2026 on October 30, 2025, at the Manila Marriott Hotel in Pasay City. It recognized 108 establishments, including one with two stars and eight with one star. This marks a milestone for the country's culinary scene.

Scientists create mushroom-based memory devices for eco-friendly computing

Researchers at The Ohio State University have developed organic memristors from shiitake mushrooms that mimic neural activity in computer chips. These biodegradable devices switch electrical states thousands of times per second while using minimal power. The findings, published in PLOS One, suggest potential for sustainable, brain-like computing.

Lesotho highlands water project yields hydropower benefits

The Lesotho Highlands Water Project, originally designed to supply water to Gauteng, has unexpectedly become a source of renewable energy through new hydropower initiatives. The recently opened Boston hydroelectric plant near Clarens exemplifies this shift, generating clean power amid South Africa's energy liberalization. This development highlights how existing infrastructure can support broader sustainability goals.

 

 

 

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