US Coverage

Apple's global head of sports, Jim DeLorenzo, outlined plans to transform Formula 1 race weekends into week-long experiences when the company takes over US broadcast rights in 2026. Speaking at the Autosport Business Exchange in London, he emphasized partnerships and fan engagement built from the success of the F1 movie. The initiative aims to grow the sport's popularity in the United States while balancing education for new fans and trust for existing ones.