Beats menggoda penggemar dengan headphone over-ear baru melalui unggahan Lamine Yamal

Pemain sayap Spanyol dan Barcelona, Lamine Yamal, membagikan unggahan Instagram yang memperlihatkan headphone over-ear Beats yang belum dirilis menjelang Piala Dunia. Unggahan tersebut menampilkan model baru dengan desain yang berbeda dari lini Studio Pro saat ini. Dokumen FCC menunjukkan bahwa peluncuran produk tersebut dapat terjadi dalam beberapa minggu atau bulan mendatang.

Lamine Yamal mengunggah foto headphone tersebut di akun Instagram miliknya. Desainnya menampilkan ikat kepala baru, rangka logam, engsel tunggal yang dapat dilipat rata, serta earcup yang berkilau. Pendekatan ini mengikuti strategi Beats di masa lalu yang menggunakan duta selebritas seperti LeBron James untuk mempromosikan produk.

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