BTS and Samsung launch fan activations in Las Vegas

BTS has returned to Las Vegas for concerts at Allegiant Stadium, with Samsung and ARIH rolling out multiple fan experiences tied to the Arirang World Tour.

The K-pop group is performing four shows at the stadium on May 23, 24, 27 and 28. Samsung has set up an activation on Lot G outside the venue that lets fans test the Galaxy S26 Ultra camera features, including Nightography Video mode and Photo Assist. The first 500 visitors to complete a survey receive a collectible bag.

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K-pop group BTS will begin its Busan leg of the Arirang world tour with shows on Friday and Saturday. The performances at Busan Asiad Main Stadium are expected to draw around 110,000 fans combined, and tickets have sold out.

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BTS will screen their homecoming concert in Busan live in theaters worldwide on June 13. The event marks the K-pop group's first stadium show at home since 2022.

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