The Commercial International Bank (CIB) Egypt, the country's largest private-sector bank, has announced a strategic partnership with Talabat, the leading e-commerce platform in the Middle East and North Africa, and Mastercard to launch a co-branded credit card for Egypt's digital generation. The initiative supports Egypt's digital transformation and financial inclusion under Vision 2030. The card offers up to EGP 1,200 monthly cashback on the Talabat app, plus a welcome bonus of up to EGP 2,000.
The launch of the CIB Talabat Mastercard Credit Card comes amid Egypt's government efforts to boost the digital economy. Tailored for customers reliant on digital platforms for daily needs, especially food and grocery delivery, the card provides a secure, convenient payment experience with rewarding benefits.
Key features include monthly cashback of up to EGP 1,200 on the Talabat app, a one-time welcome bonus of up to EGP 2,000, free delivery from select stores, and exclusive in-app discounts. Cardholders earn 1% cashback on all non-Talabat purchases and enjoy Platinum Mastercard privileges for an enhanced experience.
Rashwan Hammady, CEO of Retail Banking, SMEs, and Financial Inclusion at CIB Egypt, stated: “CIB believes that the future belongs to digital payments, and our role is not only to keep pace with this transformation but to lead it.” He added: “Our partnership with Talabat and Mastercard represents an important step in redefining the banking experience through a product that merges convenience, rewards, and innovation.”
Khaled Al Fakesh, Chief Financial Officer at Talabat, said: “The partnership reflects Talabat’s strategy to integrate embedded finance into its ecosystem to enhance customer engagement.” He noted: “Our collaboration with CIB and Mastercard enables us to deliver value beyond everyday ordering experiences, offering real rewards and benefits on daily spending.”
Meeti Gouni, Executive Vice President of Market Development for Eastern Europe, the Middle East, and Africa at Mastercard, emphasized: “We are committed to working with our partners to accelerate the growth of the digital economy in Egypt.” She highlighted the partnership's alignment with Egypt’s Digital Egypt strategy, delivering tangible benefits through innovative and secure electronic payment solutions.
This launch marks a significant step toward a digital-first financial ecosystem in Egypt, empowering consumers with greater access, flexibility, and incentives in everyday transactions.