The Los Angeles-based entertainment marketing firm Distinctive Assets will once again curate the gift bags for the 2026 Grammy Awards. Led by Lash Fary, the company will provide swag to presenters and performers at the event.
The 2026 Grammy Awards will feature gift bags assembled by Distinctive Assets, a Los Angeles-based entertainment marketing company. Headed by Lash Fary, the firm is returning to handle the swag for presenters and performers, continuing its tradition of providing high-end items to music industry figures.
This arrangement highlights the ongoing partnership between the Grammys and Distinctive Assets, which has previously managed similar luxury packages for award show participants. The gift bags typically include a variety of products from sponsors, though specific contents for 2026 have not yet been detailed.
The announcement comes ahead of the Grammy ceremony, emphasizing the event's role in celebrating musical achievements while offering exclusive perks to key attendees. Distinctive Assets specializes in creating bespoke experiences for entertainment events, ensuring that the swag aligns with the prestige of the awards.
