Ella Mai has dropped her new single '100,' a smooth R&B track produced by Mustard and Keanu Beats, building excitement for her upcoming third studio album, Do You Still Love Me?, set for release on February 6. The song explores themes of devotion and emotional commitment in relationships. An accompanying music video features a casino setting with high-stakes romance.
Ella Mai, the multi-platinum R&B singer and songwriter, continues her rollout for her next era with the release of '100' on January 14. The track delivers her signature blend of vulnerability and classic R&B, centering on honesty and the risks of falling in love. As one of modern R&B's leading voices, Mai uses the song to express her willingness to give fully to a relationship.
In the lyrics, she sings: “Love ain’t never fifty-fifty/ It’s whatever I got in me/ And in you, I got a partner/ Love you just how you are.” She adds, “Baby, even if you only got/ Twenty for my eighty/ Ain’t no maybe/ We’ll make it to a hunnid,” emphasizing trust and partnership.
The official music video, directed by Yussef Haridy and Logan Fields, unfolds in a polished casino where Ella and her partner engage in a tense game of Blackjack. Mustard, who co-produced the track with Keanu Beats, appears in a cameo as the dealer. The narrative builds to the couple evading security and escaping with a bag of cash, adding a layer of playful adventure.
'100' follows previous singles 'Little Things' and 'Tell Her' from the album Do You Still Love Me?, offering fans intimate storytelling that defines Mai's sound. The project promises to deepen the emotional themes that have resonated with listeners throughout her career.