Sweden's national team coach Graham Potter has created an Instagram account under @grahampotter. It appeared on the evening of March 11, less than a day before the Swedish Football Association announced his contract extension to the 2030 World Cup. Potter says it was his 16-year-old son who encouraged him.
Graham Potter, Sweden's 50-year-old English national team coach, wants to show more of himself beyond the football pitch. He started his Instagram account @grahampotter after encouragement from his 16-year-old son. Potter describes it as nice to share everyday moments, like a clip from last week when he watched the Premier League match Sunderland–Brighton with his sons. He has just begun and is unsure how it will develop, but hopes to show he is more than a coach – also a father and a human. 'It was my 16-year-old son who encouraged me,' says Potter. 'I think it's quite nice, just being able to share things and show a bit of myself.' Potter's main focus is on results. Sweden faces Ukraine in Valencia on Thursday. A win leads to a decisive World Cup qualifier next Tuesday at Strawberry Arena in Solna against Poland or Albania. Reaching the World Cup in North America would strengthen his bond with Swedish fans. 'The best way to create interest is to win football matches,' he states, but notes support so far has been fantastic. A packed Solna match is 'a dream,' according to Potter.
