The Pokémon franchise is celebrating its 30th anniversary on February 27, 2026, with a special livestream and various product reveals. The Pokémon Company has released commemorative logos for every Pokémon species, while Nintendo announced remakes of classic titles for Switch and Switch 2. Additional announcements include new LEGO sets and pinball machines.
The Pokémon series, which began with Pocket Monsters Red and Green in Japan on February 27, 1996, reaches its 30th anniversary this week. To mark the occasion, The Pokémon Company launched a marketing campaign emphasizing that every Pokémon is someone's favorite, releasing 30th anniversary logos for each of the over 1,000 monsters. Fan site Serebii has archived these images, including representations for alternate forms and regional variants, though none for Mega Evolutions.
A Pokémon Presents livestream is scheduled for Friday, February 27, to discuss new projects. Ahead of the event, several announcements have surfaced. Nintendo confirmed Pokémon FireRed and LeafGreen for Nintendo Switch and Switch 2, with pre-orders now available and discounts up to 30 percent on select Pokémon titles. The original Pokémon Red and Blue are also coming to Switch 2 in a limited capacity.
Other reveals include an 80-minute gameplay livestream featuring Pokémon Pokopia and an expansion for Mario Bros. Wonder. New official Pokémon pinball machines were showcased, complete with an animatronic Pikachu. LEGO introduced its first Pokémon sets, featuring Pikachu and Eevee, with pre-orders live.
These initiatives build on past efforts like the Sitting Cuties plush line and Original Stitch shirts, aiming to include fans of even obscure Pokémon. The anniversary kicks off a series of online and offline events, following leaks about upcoming mainline RPGs from the Game Freak teraleak.