Quavo has released the new single 'Haavin,' the first track from his upcoming album executive produced by Pharrell Williams. The song premiered earlier this week at a Louis Vuitton fashion show.
Quavo described the track as representing excess and abundance. “This is the definition of ‘Haavin,'” he said in a social media video while showing a stack of cash. “When stuff is just everywhere, you just having all type of shit.”
Pharrell Williams, who serves as Louis Vuitton’s menswear Creative Director, premiered the southern rap track at the brand’s Menswear Spring-Summer 2027 show. The song opened the presentation, which also featured new music from Lil Baby and YoungBoy Never Broke Again.
The upcoming album follows Quavo’s 2023 release Rocket Power. Williams previously worked as executive producer on Clipse’s album Let God Sort Em Out, which earned five nominations at the 2026 Grammy Awards.