One week after releasing her album 'Lux', Rosalía has seen explosive growth in her listener base, reaching 31.8 million on Spotify. The city listening to her most is Mexico City, surpassing Spanish cities. This highlights her transformation into a global pop latino star.
The release of the first single from 'Lux', titled 'Berghain', has boosted Rosalía's monthly Spotify listeners from 18.7 million to 31.8 million in just over a month. According to Chartmetric data, the artist surpassed one million new listeners per day for several consecutive days after the album's release on November 7, 2025.
The day after launch, 12 of the 15 tracks from 'Lux' entered Spotify's Global Top 50, a remarkable achievement for a Spanish-language album in a market dominated by Anglo-Saxon music. While 'Lux' is growing rapidly, the initial impact of her previous album 'Motomami' in 2022 was even greater, establishing Rosalía as the most avant-garde artist in Latin pop.
The cities where her music is most listened to include Mexico City in first place, followed by Madrid, Santiago de Chile, Barcelona, Buenos Aires, Lima, Bogotá, and New York. Though she has a massive audience in Spain, her listenership is larger across the Atlantic, as seen in global comments on her videos.
Rosalía ranks 35th in Chartmetric's global ranking, led by Taylor Swift, Justin Bieber, and Bad Bunny. She is the only Spanish artist in the top 50; Enrique Iglesias is at 147 and Abraham Mateo at 326. Her fan base is predominantly female (nearly two-thirds) and young, dominated by Gen Z and millennials aged 18 to 24. On Instagram, she has 27.2 million followers, including celebrities like Selena Gomez, the Kardashians, and Kylie Jenner.
This success reflects Rosalía's creative ambition, evident since 'El mal querer' in 2018, pushing the boundaries of Spanish pop with tradition, modernity, and risk in 'Lux'.