RTVE joins the TV tradition of preúvas at Puerta del Sol

RTVE will broadcast the Puerta del Sol precampanadas for the first time on December 30, joining the tradition started by Neox in 2011. The event, hosted by Inés Hernand, Aitor Albizua, and Miguel Maldonado, will air on La 2 and RTVE Play from 23:30. This coverage aims to rival Neox's anniversary special and strengthen public television's Christmas presence.

The night of the preúvas, held on December 30 at Madrid's Puerta del Sol, has evolved from a mere technical rehearsal of the 1866 clock to a festive tradition drawing thousands. Since 2011, except in 2014, Atresmedia's Neox channel has covered the event with its Feliz Año Neox program, turning it into a lighthearted prelude to New Year's Eve chimes. This year, RTVE joins the fray with a live broadcast from 23:30 on La 2 and RTVE Play, hosted by comedian Inés Hernand, presenter Aitor Albizua, and comic Miguel Maldonado.

RTVE's public broadcaster initiative aims to match Neox's success, which marks its 20th anniversary with a special before the precampanadas. On Neox, Dani Mateo, influencer Lola Lolita, and journalist Pilar Vidal will lead the main event at 23:45, featuring guests like Anna Simon, Miguel Lago, singers Andy and Yurena, Berta Collado, and voice actors from The Simpsons. Historically, Neox's preúvas have averaged a 2.5% audience share and 356,000 viewers, with past hosts including Silvia Abril, Marc Giró, and Miki Nadal.

Following its win in last year's Campanadas, RTVE is betting on a musical Christmas with specials from artists like Chenoa, Estopa, Abraham Mateo, and Joaquín Sabina. The preúvas join established public TV traditions like the Lottery or Inocente, inocente, aiming to solidify its holiday role. The event highlights competition among networks to attract young audiences in an increasingly diverse Christmas programming landscape.

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