J-pop
In 2025, J-pop artists ramped up international tours, with government backing adding momentum. Cloud Nine CEO Takuya Chigira's warning from last year spurred efforts to avoid becoming niche abroad. Anime, social media, and ad campaigns aid diversification, though global reach remains a question.
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South Korean girl group Twice has launched the music video for their new single 'Brand New Girl,' aiming to attract J-Pop enthusiasts. The release highlights the group's efforts to expand their global reach through collaborations with JYP Entertainment and Warner Records.